As students begin to narrow down their college list to their top 8-12 choices, the question of what is demonstrated interest frequently arises.  The best analogy we’ve heard is that it’s  similar to social media - colleges love getting likes! When a student shows demonstrated interest, it helps college admission counselors identify those who are genuinely interested in attending their school.  If the student fits the school’s academic profile, demonstrating interest in a college can increase their chances of acceptance and often lead to higher merit scholarship awards.  Demonstrated Interest can help the student stand out in a crowded applicant pool.

Another way of understanding demonstrated interest which is a bit more relatable is to imagine you’re a new student at school and in your history class. You meet Rachel and Tom - both are nice and bright. Rachel has gone out of her way to introduce herself, inviting you to join her study group, and sharing her notes with you. Tom, on the other hand, hasn’t made any effort to connect with you.  Naturally, you would most likely choose Rachel as your study partner because she has shown more “demonstrated interest” in you!  

Here are a few ways for students to show demonstrated interest: 

1. Attend an in-person College Information Session and Tour:  Taking the time to visit the campus shows real commitment and helps you determine if the college is the right fit for you.

2. Participate in a Virtual Info Session and Tour: If the college is too far from home, virtual sessions are just as valuable in demonstrating your interest. 

3. Participate in Virtual Events: Colleges offer various informative webinar events focusing on majors, academic programs, financial aid, and admission details. Make sure to register!

4. Be Strategic with the “Why Essay”: This essay is often ranked above the personal statement in importance. Treat it as a love letter to the school by doing your homework and being very specific. 

5. Attend Local College Fairs: Sign up for college fairs at your high school or in your community. Introduce yourself, ask thoughtful questions, and follow up with a thank-you email if you engage in a conversation with a representative.

6. Contact Your Regional Admission Counselor: Reach out with questions that aren’t easily answered on the college’s website. This will ensure the conversation is productive.

7. Plan Ahead with Questions: Prepare questions to ask during a tour, at a college fair, or when speaking with a college admissions representative. For sample questions, email [email protected] for a free resource.

8. Sign Up for Optional Interviews: If the college offers optional interviews, make sure to sign up!

9. Submit Online Request Forms: Request information from colleges you are interested in by searching the college name along with the phrase “request for information.”

10. Open Emails: Colleges often track which emails are opened, the links clicked, and the time spent on their website.

11. Connect on Social Media: Following a college on Facebook, Instagram, or Twitter shows interest and helps you learn more about their activities.

12. Apply Early: If possible, apply early to show your top colleges that you are serious about attending.

13. Use a Consistent Email Address: Using the same email address throughout the college search process makes it easier for colleges to track your interest.

There are several ways to determine if the college places importance on demonstrated interest in their application review process.  One effective method is to consult the college’s Common Data Set. To do this, search the specific college name along with the phrase “Common Data Set.”  Once you find it, locate section C7 which  lists all the factors the college considers important when making admission decisions. 

Remember that showing demonstrated interest in a college has a dual purpose - it not only shows your top colleges that you are seriously interested in them, but it also helps you gather valuable information about the college to determine if it is the right fit for you!  

Good luck and enjoy the journey!   

College 101 Admissions Consultants LLC. Website: www.mycollege101.com.  

Email: [email protected]. 

Phone: (508) 380-3845.

Attention: If you are interested in a free information session about the college admission process, I will be speaking at The Original Congregational Church of Wrentham on October 9th from 6:00 PM to 8:00 PM.

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